Full article on economist.com
A lot can change in three months. In mid-July I spoke to Michael O’Leary, the chief executive of Ryanair, Europe’s largest low-cost carrier. He said that Ryanair deliberately “tortures” its passengers when they check in bags; that the airline industry is populated by a bunch of “losers” and “lemmings”; and that Ryanair’s ideal customer is someone with “a pulse and a credit card”. Standard fare, then, for the industry’s most-outspoken boss. But then last month Ryanair issued an unexpected profit warning, and Mr O’Leary grudgingly told shareholders that he will stop “unnecessarily pissing people off”...
