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As the Gulf's other low-cost carriers shift towards a hybrid business model, Air Arabia is standing by its decidedly no-frills approach. Chief executive Adel Ali explains why to Martin Rivers.
Middle Eastern low-cost carriers (LCCs) continued their unstoppable march in 2013, growing seat capacity by another 17.7% during the first half of the year.
But in a region where double-digit growth has become the norm, their expansion amounts to only modest inroads by the still-fledgling sector. LCCs today account for just 13.5% of Middle Eastern traffic, compared with nearly 40% in the more mature European market...