Sunday, 15 June 2014

UP, UP and away

Full article in JPG format

Last year’s signing of a controversial Open Skies treaty between Israel and Europe may have been good news for passengers, but among local operators it immediately raised fears of a rapid influx of foreign low-cost competitors.

Mindful of the potential for losing market share, Israeli flag carrier El Al in March began operations under a new low-cost brand, UP. The offshoot launched with a fleet of five re-painted Boeing 737-800s, taking over from the mainline unit on flights to Berlin, Budapest, Prague, Kiev and Larnaca...