Full article in JPG format: page 19, page 20/21 & cover
The European Union’s decision to remove Cebu Pacific from its aviation blacklist in April was a public relations coup for the Philippines’ largest carrier.
The move came in the same month as America’s Federal Aviation Administration upgraded the country's safety rating to Category 1. That paved the way for both Cebu Pacific and flag carrier Philippine Airlines to start evaluating US-bound services, as well as pursuing codeshares with American carriers.
Both measures were expected after ICAO, the UN’s aviation body, reported in early 2013 that Filipino regulators had addressed all significant safety concerns. For Lance Gokongwei, Cebu Pacific’s chief executive, the upgrades are proof of the “dramatic improvement in the Philippine's regulatory reputation” over the past three years...