Wednesday, 1 October 2014

Little Red's big problem

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When Virgin Atlantic Airways announced the launch of its domestic British feeder airline, Little Red, in late 2012, Gulliver was among the rabble of aviation hacks scratching his head and wondering what on earth Sir Richard Branson, the airline’s founder, was up to. The number of domestic air passengers in Britain had fallen by 23% since 2005, with British Airways (BA) and a handful of low-cost carriers amply satisfying what little demand remained. In any case, although grumbling about the rail network is a national pastime, most Brits concede that trains are a more cost-effective, convenient and environmentally guilt-free mode of transport (not to mention one that Sir Richard owns a good share of with his Virgin Trains franchise)...