Monday, 15 June 2015

Ryanair's transatlantic trip-up

Full article in PDF format

Michael O’Leary, the chief executive of Ryanair, Europe’s largest low-cost carrier, has always been economical with the truth when it comes to headline-grabbing antics.

Though by no means shy about dishing out facts and figures on the airline’s phenomenal success, O’Leary’s best performances have tended to encroach on the realm of fiction. His purported product innovations are the stuff of legend: a fat-tax for plump passengers; a standing-only section for cheap ones; even a toilet charge for those caught short. Something as inconvenient as the truth, he discovered long ago, will rarely stop journalists from writing up a good story...