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Air Arabia moved a step closer to regional domination in May, when Queen Alia International Airport in Amman became the low-cost group's fifth base of operations.
Group chief executive Adel Ali admits that 2015 is a risky time to launch a subsidiary in Jordan, which borders Syria to the north and Iraq to the east. Tourism flows to the country have been depressed ever since the Arab Spring uprisings, and there is little prospect of a sustained recovery while the so-called Islamic State (IS) lays siege to much of the Levant.
Yet with geopolitical unrest never far from the headlines in the Middle East and North Africa (MENA), Ali is less concerned about Air Arabia Jordan's near-term challenges than its future prospects...