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Flybe Finland was guaranteed a name-change this year following the departure of founding shareholder Flybe, but beyond rebranding the company as Nordic Regional Airlines – or NORRA for short – few strategic decisions have been taken by the Finnish regional carrier.
Managing director Maunu Visuri makes no bones about the uncertainty surrounding the company's future. Indeed, it is precisely this precarious state of affairs that motivated the new branding.
"We selected it because it actually works whatever we decide to do as an airline," Visuri tells Low Cost & Regional Airline Business. "Obviously we had to get away from the Flybe brand. We're Nordic, and we're regional, and we're an airline – so it works quite well!"...