Friday, 8 July 2016

Royal Brunei downplays Sharia label in bid to attract westerners

Full article on

Royal Brunei Airlines is not marketing itself as a “halal airline,” its chief executive tells Al Arabiya, as the flag-carrier wants to appeal to a mixture of both Muslim and non-Muslim customers.

“We would not describe ourselves as a Sharia-compliant airline or otherwise,” Karam Chand insists. “We don’t see it that way. Royal Brunei just reflects the Muslim ethos of Brunei. The food is in the halal tradition, and in the whole country that’s the way it is done. In our ASEAN network a lot of our customers are Muslim, so it’s a natural fit...