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Ryanair’s decision to launch 14 routes to Jordan last year could easily have been a disaster for Royal Jordanian Airlines, the country’s flag-carrier.
Only two other Middle Eastern and North African nations – Israel and Morocco – have experienced a large-scale influx of low-cost airlines from Europe. The flag-carriers of both countries struggled financially when their markets opened up to no-frills competition.
Yet, despite facing the same headwinds, Royal Jordanian delivered an 87% rise in net profits in the first nine months of last year, accelerating the turnaround launched by new chief executive Stefan Pichler...