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With just six aircraft in its fleet, SaudiGulf Airlines, a boutique carrier based in Dammam in eastern Saudi Arabia, has only a modest slice of the kingdom’s fast-expanding aviation market.
Owners Al-Qahtani Group, a family-run conglomerate, undoubtedly hoped to spread their wings faster when they were granted an operating licence in 2016.
But, for chief executive Abdulmohsen Jonaid, who joined the airline after heading up Saudia, the country’s much larger flag-carrier, quality is more important than quantity at this stage of SaudiGulf’s development...