Thursday, 1 October 2015

Doha takes its own path

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In terms of overarching strategy, state-owned Qatar Airways has adopted the exact same business model as its neighbours in the UAE. Just like Dubai's Emirates Airline and Abu Dhabi's Etihad Airways, the Doha-based carrier uses a central hub as a bridging point to connect passengers between overseas destinations.

Qatar's geography at the crossroads of East and West unlocks a rising tide of intercontinental demand for the airline, while its government's deep pockets ensure that funding for infrastructure never runs dry. A nationwide ban on trade unions also helps to keep the workforce in check.

Dig a little deeper, however, and longstanding chief executive Akbar Al Baker is clearly stamping his own mark on the mega-hub model...