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Having been flying for less than a year, Vistara, the full-service carrier jointly owned by Singapore Airlines (SIA) and Mumbai-based TATA Group, is a veritable minnow in the fiercely competitive Indian aviation market.
Despite ramping up operations quickly since its inaugural flight on 9 January, Vistara provides a mere 1.5% of seats in the vast domestic sector.
Its international market share currently stands at zero, much to the annoyance of chief executive Phee Teik Yeoh, and will likely remain there for some time owing to India's controversial 5/20 rule – a regulation that blocks local carriers from overseas routes until they complete five years of operations and deploy at least 20 aircraft...
