Full article on economist.com
From this month Air Baltic, the Latvian flag-carrier, is allowing its passengers to choose from up to 20 meal items when booking their tickets. Pre-selecting an on-board meal is nothing new—American Airlines, Singapore Airlines and Thai Airways are among the carriers extending that privilege to premium customers—but Air Baltic's approach is novel. Passengers drag-and-drop their preferred main course, salad, drink and dessert onto a digital airline tray. Their selection is then relayed to LSG SkyChefs, the in-flight caterer, which customises the actual tray as necessary before loading it onto the plane at Riga airport...
