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Last year’s signing of a controversial Open Skies treaty between Israel and Europe may have been good news for passengers, but among local operators it immediately raised fears of a rapid influx of foreign low-cost competitors.
Mindful of the potential for losing market share, Israeli flag carrier El Al in March began operations under a new low-cost brand, UP. The offshoot launched with a fleet of five re-painted Boeing 737-800s, taking over from the mainline unit on flights to Berlin, Budapest, Prague, Kiev and Larnaca...
