Full article on economist.com
In an attempt to live up to its name, WOW Air, an Icelandic low cost carrier, caused some excitement last month by unveiling promotional fares of $99 one-way for its upcoming transatlantic routes. Prices have since nearly doubled, but even so they remain competitive with Norwegian Air Shuttle, currently the only other true budget carrier offering flights from Europe to North America. Norwegian keeps its prices in check, in part, by flying the most up-to-date, fuel-efficient Boeing 787 Dreamliners. So how does WOW compete? The answer, quite simply, is geography...
