Full article in JPG format: page 12 & page 14
If there was any doubt that Russia remains defiant in its ongoing sanctions battle with the West, state-owned flag-carrier Aeroflot drove home the message in October by branding its new low-cost subsidiary ‘Pobeda’, or ‘Victory’.
To a domestic audience, the word is most commonly associated with 9 May: the national holiday that marks the Soviet Union’s victory over Nazi Germany in World War II. It is a term steeped in patriotic fervour, evoking all the sentiments that Moscow wants to stir up at home during the current geopolitical crisis.
To Russia’s Western neighbours, meanwhile, the brand will be interpreted as a cheeky reference to Pobeda’s defunct predecessor, Dobrolet, which succumbed to EU sanctions in August after just two months of operations...
