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There was no shortage of sceptics in the airline industry when Flynas, Saudi Arabia’s only private scheduled carrier, began operating long-haul flights in early 2014. Sure enough it took just a few months for the airline to scrap the new routes; return its widebody Airbus A330s; and hire yet another chief executive – the fourth in three years.
Incoming boss Paul Byrne, who took to the helm on 1 November, admits that the airline made a strategic blunder by going long-haul. Its limited overseas brand awareness and semi-budget product was always going to struggle when competing with better-established flag-carrier Saudia...
