Full article on economist.com
Back in the 1990s, British Airways, the nation’s flag-carrier, proclaimed itself to be “The World’s Favourite Airline” in a long-running and hugely successful advertising campaign. Watching its iconic TV commercials from sofas across the country, many Brits—a pint-sized, starry-eyed Gulliver among them—swelled with pride at what was, at the time, a genuinely treasured national asset. Were British Airways to run the same campaign today, it would probably stir a mixture of derision abroad and embarrassment at home...
