Friday, 1 February 2019

Pichler flies the flag against the high threat of low-cost


Full article in PDF format

Ryanair’s decision to launch 14 routes to Jordan last year could easily have been a disaster for Royal Jordanian Airlines, the country’s flag-carrier.

Only two other Middle Eastern and North African nations – Israel and Morocco – have experienced a large-scale influx of low-cost airlines from Europe. The flag-carriers of both countries struggled financially when their markets opened up to no-frills competition.

Yet, despite facing the same headwinds, Royal Jordanian delivered an 87% rise in net profits in the first nine months of last year, accelerating the turnaround launched by new chief executive Stefan Pichler...