Monday 29 July 2019

How ham-and-cheese paninis are saving Ryanair’s dough


Full article on economist.com

Few readers of Gulliver will be surprised to hear that Ryanair is the largest low-cost carrier in Europe. Having flown 139m passengers last year, the Irish company is second only to Lufthansa, a group of full-service carriers, in terms of passenger traffic on the continent. At Ryanair’s current rate of expansion, it will almost certainly take the top spot next year. Slightly more surprisingly, the airline has become huge in the catering world as well. “We’re the largest seller of ham-and-cheese paninis in Europe”, claims Neil Sorahan, the airline’s finance director. He likens its food-and-drink sales to putting “the equivalent of 455 7/11s [convenience stores] in the sky every day”...