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FlyDubai took an unexpected turn in June when it unveiled a new Business Class product. Chief executive Ghaith Al Ghaith tells Martin Rivers why the low-cost carrier is going down the premium path.
The first FlyDubai service offering Business Class took off for the Ukrainian capital Kiev on 8 October, sporting 12 premium seats finished in Italian leather and with a generous seat pitch of 42 inches. By the end of 2013, the number of destinations benefiting from the two-cabin configuration will have risen to 27...
