Friday, 22 November 2013
Thinking big by buying small
Full article on economist.com
At this week’s Dubai Air Show, sales of $150 billion of aircraft to the big three Gulf carriers (Emirates, Etihad and Qatar Airways) overshadowed a more intriguing development. Standing by its well-established reputation for snapping up airline stakes, Etihad—the Abu Dhabi-based flag-carrier of the UAE—paid an unknown sum for 33.3% of Darwin Airline, a carrier serving Europe’s beleaguered regional market. Etihad already owns chunks of Air Berlin, Virgin Australia, Air Seychelles, Ireland’s Aer Lingus and India’s Jet Airways, and is working to buy a stake in Air Serbia. Investing in a tiny carrier that deploys 50-seat aircraft may seem insignificant compared with these bulkier partnerships, but Etihad's chief executive, James Hogan, calls it a “step-change” in his airline’s strategy...