Too far for comfort?

Full article on economist.com

WOW Air, an Icelandic low-cost carrier, will launch flights to Los Angeles and San Francisco next summer. The airline is the latest to bring the low-cost model to long-haul flying, as it tries to rekindle Reykjavik's historic role as a budget layover for flights between Europe and North America. WOW operated its first transatlantic flights this year, serving Boston and Washington Baltimore with a pair of narrow-body Airbus A321s. Having been profitable for the first nine months of 2015, Skuli Mogensen, the airline’s boss, says he has "proved the model works" and is now eager to scale up. WOW will also add two Canadian points, Toronto and Montreal, in spring 2016...